Coronavirus: Maintain effective communication and customer engagement throughout the crisis

Effective Communication during Covid

Due to the rapid spread of the Coronavirus, you don’t have any other option than to keep yourself restricted to home and work. However, you need to make sure that you are taking good care of communications while working from home. Then you will be able to overcome the potential risks that you will have to face due to lack of communication and visibility.


Here are some useful tips, which you can keep in your mind to maintain effective communication and ensure customer engagement when moving forward during the crisis. 


Come up with a communication plan 


As the very first thing, you will need to think about coming up with a proper communication plan. You need to take a look at the internal colleagues and customers who rely on your communications at the time of creating the communication plan. You should also pay your attention towards the channels that you are selecting for the communication purposes. 

Once you create such a communication plan, you will be able to stick to it at all times. Along with that, you can make sure that you are receiving effective results at all times.


Use appropriate software tools


Numerous software tools are available for you to get assistance with streamlining communications. You can take a look at those software tools and start using them. Then you will not come across any challenges while you are trying to ensure communications at all times. 


Microsoft Teams and Google Hangouts are two perfect examples for software applications that you can use for communication purposes. You will be able to stick to these tools and get your communications done effectively. For example, they come along with the ability to create groups. You can add your internal and external customers to appropriate groups. Then you will be able to add messages to the group. All the people who are in the group will be able to see the messages that you are adding. You can even use these tools to take video conferences with the group.


Use SMS or emails for mass communication 


If you have a massive customer base, using a communication tool will not be an effective solution. This is where you need to take a look at the mass communication methods available. SMS and emails will be able to deliver support that you need in such a situation. You just need to come up with a SMS or email, highlighting the important message that you want to send out. Then you will be able to send the message and communicate with a larger audience with ease.